Programme Duration: 3 Years plus 4-month internship*

Creating high-performing digital ecosystems is essential to secure the growth of business enterprises globally. Digital business strategies enable businesses to implement innovative ways to drive economic, financial, and customer satisfaction.

Digital business paves the way to create new value-added opportunities, enhance profitability and boost productivity. Well-known components of digital business include Artificial Intelligence, the Internet of Things (IoT), Blockchain, Data Analytics and Cloud Technology. Amazon and Etsy are great examples of digital businesses. Other examples include social media and content marketing, web design, eCommerce, drop-shipping and virtual assistants.

EM Normandie’s bachelor’s degree in Digital Business will equip students with the necessary tools and knowledge to develop digital ecosystems and lead business teams to new levels of efficiency and success.

*Subject to CAA approval of summer semester

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Level

Graduate level 1

Campus

Dubai

Language

English

Rythm

Full-time

Ranking

Top 10 in the French rankings

Graduates of a BIM in Digital Business can expect to enter roles such as:

Social Media & Marketing Manager
Digital Strategy and eCommerce Specialist
Entrepreneur
Digital Business Manager
Data Analyst

Programme structure

Business Ethics and Law
Introduction to Finance
Academic Writing
French for Business
Business Maths
Elementary Statistics
Accounting
Consumer Behaviour
Office Application
Micro and Macroeconomics
UAE Studies
Islamic Studies
Internship (in the UAE)
Introduction to Arabic

International Marketing
Project Management
Business Data and Analytics
Principles of Business Strategy
Distribution Channels
Financial Analysis
Principles of Management
Organisational Behaviour
Market research
MIS and Operations Management
Management Control
Strategic Marketing
Business Negotiation
Entrepreneurship in a Digital Ecosystem

Mandatory mobility to France in the fall semester

Dissertation Research Methods
Marketing Management
IoT and Blockchain
International Finance
Geopolitics and Multicultural Management
Digital Marketing Applications
Internet Law and Cybersecurity
E-Commerce Operations
Business Game
Bachelor Thesis
Banking and International Payments
International Business Challenge

Internship of 4 months (in the UAE or abroad)

Optional mobility to France in the fall semester

Admission

Regular Admission

A minimum high school average and Maths score as per the table below

SN.	Country	High School Minimum Score	Maths Minimum Score*
Students within UAE
1	UAE Al-Thanawiyya Al-Aama	Elite or Advanced Track 70%, General Track 75%	EmSAT Math score 600
2	American High School Diploma	Overall average grade of C (70% or 2.5/4.0)	EmSAT Math score 600 or SAT score 430
3	British curriculum (GCE/IGCSE)	Total of seven subjects, five at (O level) and two at (AS/A level), with a minimum grade of D in all subjects. Arabic Language and Islamic Education are not counted.	EmSAT Math score 600 or AS/A Level Minimum D
4	International Baccalaureate Diploma (IB)	Must complete any six subjects (at least three HL subjects) IB diploma with minimum score of 24 points, exclusive of any bonus points	EmSAT Math score 600 or Minimum 3 in HL or SL Mathematics
5	French	12/20 in french baccalaureate	EmSAT Math score 600 or 11/20 in maths in french baccalaureate
6	India CBSE & ICSE, Grade 12	65%	EmSAT Math score 600 or 60%
7	Sabis curriculum	70%	EmSAT Math score 600 or equivalent
Other International Students
1	GCC countries Al-Thanawiyyah Al-Aama and Arab countries	70%	60%
2	Lebanon	12	11
3	Algeria	12	11
4	Tunisia	12	11
5	Morocco	12	11
7	Pakistan Higher Secondary School Certificate	65%	60%
8	Sri Lanka	65%	60%
9	Nepal	65%	60%
10	Bangladesh	GPA of 3.0 / 5.0	Pass
11	Russia	Average 3/5	Minimum 3 in Mathematics
12	CIS Countries	Average 3/5	Minimum 3 in Mathematics
13	Iran	12	11
14	Chinese High School	60%	50%
15	Nigeria WAEC & NECO	Minimum of 7 subjects	Pass
16	Kenya	50%	Pass
17	Tanzania	50%	Pass

*In the absence of a centralized exam score for maths, students may be required to take EMN in the UAE assessment exam for maths for admission and pass with a minimum score of 50%.

English proficiency requirements: Students must meet one of the following criteria
- IELTS (Academic)- Minimum score of 5.0
- TOEFL- Minimum score of 500
- Internet-based TOEFL- Minimum score of 61
- Computer based TOEFL- Minimum score of 173
- EMSAT- English- Minimum score of 1100
English exams that are more than two years old are not accepted.
Passing a personal interview set by the College.
Other International students should contact the Student Recruitment and Admissions department at EMN in the UAE to determine their eligibility.

Non-Availability of English Language score

Students who have not taken the English proficiency exams will be conditionally admitted to the BIM program and the student must obtain the mandatory English proficiency scores in a maximum period of 2 semester; otherwise, they will not be able to enroll for any further semester.
These students will be allowed to register in up to 12 credits of selected BIM GE courses which are counted towards the undergraduate degree.

Low Maths score

Students with low Maths score ( not meeting the minimum required) will be conditionally admitted and be required to take the preparatory Maths course in the first semester and pass with a minimum of 50% ; otherwise, they will not be able to enroll for any further semester.
These students will be allowed to register in up to 12 credits of selected BIM GE courses which are counted towards the undergraduate degree.

The following documents are required to start the admission process:

Completed application form to be submitted to the campus or online.
Original UAE high school certificate or a certified/attested equivalent approved by the UAE Ministry of Education
Proof of English Proficiency, i.e. TOEFL (or equivalent) original score certificate
Copy of a valid passport and identity card
Four recent passport-size photographs (in colour) or in a JPEG format file
Receipt for the non-refundable admission fees as per the current fees structure

The Admissions Department will verify the authenticity of the documents and the eligibility of the applicant once all the documents are received.

*Eligible candidates will be invited for a personal interview with the Admissions Committee*

Practical information

Tuition fees at EM Normandie are paid per semester based on your subjects.

Once-Off Fees:

Admissions Fee – 15,00AED
Registration Fee – 12,00AED
Graduation Fee – 20,00AED
Alumni Membership – 20,00AED

Tuition Fees*:

BIM Year 1 – 96,000AED
BIM Year 2 – 96,000AED
BIM Year 3 – 96,000AED

*Total Fees: – 288,000AED (32,000AED per semester) *Fees do not include visa, flights, accommodation or personal expenses in France related to the mandatory/optional mobility to France or abroad A variety of scholarships are offered to encourage students to develop academic strength, discipline, and a sense of community.

Know more about scholarships

Internships form an integral part of our study plan. The programme curriculum includes a mandatory internship module that must be completed to graduate with the BIM degree successfully.

A work placement with a minimum duration of two (2) months in the UAE at the end of Year 1
A work placement with a minimum duration of four (4) months in the UAE or abroad at the end of Year 3

All students are required to have a mandatory mobility to one of the French campuses in Year 2 fall semester (September to December). Students also have the option to have a mobility in Year 3 fall semester (September to December).

The following campuses offer the BIM programme*

Caen Campus

Caen is the ideal student city. With more than 35,000 students, it implements numerous initiatives for young people and thus guarantees you a privileged study environment.
Discover Caen Campus

Le Havre Campus

Located next to the coast, Le Havre offers an ideal living environment in the heart of a city that encourages cultural, sporting, and social activities. The high-tech campus welcomes students from all over the world in resolutely international-oriented courses.
Discover Le Havre Campus

Paris Campus

Paris is home to many of the French and world economy flagships, as well as a multitude of start-ups. It brings you all the benefits of this city’s economic and cultural effervescence!
Discover Paris Campus

* Option depends on subject availability and minimum number of participants

Dual Qualification Upon Graduation

Students may be eligible for a dual qualification if the required conditions are met.

Contact us

Anna

Student Recruitement Advisor

+971 56 681 6455

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Bachelor of International Management in Digital Business