Bachelor of International Management in Digital Business

Programme Duration: 3 Years plus 4-month internship*

Creating high-performing digital ecosystems is essential to secure the growth of business enterprises globally. Digital business strategies enable businesses to implement innovative ways to drive economic, financial, and customer satisfaction.

Digital business paves the way to create new value-added opportunities, enhance profitability and boost productivity. Well-known components of digital business include Artificial Intelligence, the Internet of Things (IoT), Blockchain, Data Analytics and Cloud Technology. Amazon and Etsy are great examples of digital businesses. Other examples include social media and content marketing, web design, eCommerce, drop-shipping and virtual assistants.

EM Normandie’s bachelor’s degree in Digital Business will equip students with the necessary tools and knowledge to develop digital ecosystems and lead business teams to new levels of efficiency and success.

*Subject to CAA approval of summer semester

Apply Now


Graduate level 1








Top 10 in the French rankings

Graduates of a BIM in Digital Business can expect to enter roles such as:

  • Social Media & Marketing Manager
  • Digital Strategy and eCommerce Specialist
  • Entrepreneur
  • Digital Business Manager
  • Data Analyst

Programme structure

  • Business Ethics and Law
  • Introduction to Finance
  • Academic Writing
  • French for Business
  • Business Maths
  • Elementary Statistics
  • Accounting
  • Consumer Behaviour
  • Office Application
  • Micro and Macroeconomics
  • UAE Studies
  • Islamic Studies
  • Internship (in the UAE)
  • Introduction to Arabic
  • International Marketing
  • Project Management
  • Business Data and Analytics
  • Principles of Business Strategy
  • Distribution Channels
  • Financial Analysis
  • Principles of Management
  • Organisational Behaviour
  • Market research
  • MIS and Operations Management
  • Management Control
  • Strategic Marketing
  • Business Negotiation
  • Entrepreneurship in a Digital Ecosystem
Mandatory mobility to France in the fall semester
  • Dissertation Research Methods
  • Marketing Management
  • IoT and Blockchain
  • International Finance
  • Geopolitics and Multicultural Management
  • Digital Marketing Applications
  • Internet Law and Cybersecurity
  • E-Commerce Operations
  • Business Game
  • Bachelor Thesis
  • Banking and International Payments
  • International Business Challenge
  • Internship of 4 months (in the UAE or abroad)
Optional mobility to France in the fall semester


Regular Admission

  • A minimum high school average and Maths score as per the table below



High School Minimum Score

Maths Minimum Score*

Students within UAE
1 UAE Al-Thanawiyya Al-Aama Elite or Advanced Track 70%, General Track 75% EmSAT Math score 600
2 American High School Diploma Overall average grade of C (70% or 2.5/4.0) EmSAT Math score 600 or SAT score 430
3 British curriculum (GCE/IGCSE) Total of seven subjects, five at (O level) and two at (AS/A level), with a minimum grade of D in all subjects. Arabic Language and Islamic Education are not counted. EmSAT Math score 600 or AS/A Level Minimum D
4 International Baccalaureate Diploma (IB) Must complete any six subjects (at least three HL subjects) IB diploma with minimum score of 24 points, exclusive of any bonus points EmSAT Math score 600 or Minimum 3 in HL or SL Mathematics
5 French  12/20 in french baccalaureate EmSAT Math score 600 or 11/20 in maths in french baccalaureate
6 India CBSE & ICSE, Grade 12 65% EmSAT Math score 600 or 60% 
7 Sabis curriculum 70% EmSAT Math score 600 or equivalent 
Other International Students
1 GCC countries Al-Thanawiyyah Al-Aama and Arab countries 70% 60%
2 Lebanon 12 11
3 Algeria 12 11
4 Tunisia 12 11
5 Morocco 12 11
7 Pakistan Higher Secondary School Certificate 65% 60%
8 Sri Lanka  65% 60%
9 Nepal 65% 60%
10 Bangladesh  GPA of 3.0 / 5.0 Pass
11 Russia  Average 3/5 Minimum 3 in Mathematics
12 CIS Countries Average 3/5 Minimum 3 in Mathematics
13 Iran  12 11
14 Chinese High School 60% 50%
15 Nigeria WAEC & NECO Minimum of 7 subjects  Pass
16 Kenya  50% Pass
17 Tanzania 50% Pass

*In the absence of a centralized exam score for maths, students may be required to take EMN in the UAE assessment exam for maths for admission and pass with a minimum score of 50%.

  • English proficiency requirements: Students must meet one of the following criteria
    • IELTS (Academic)- Minimum score of 5.0
    • TOEFL- Minimum score of 500
    • Internet-based TOEFL- Minimum score of 61
    • Computer based TOEFL- Minimum score of 173
    • EMSAT- English- Minimum score of 1100
  • English exams that are more than two years old are not accepted.
  • Passing a personal interview set by the College.
  • Other International students should contact the Student Recruitment and Admissions department at EMN in the UAE to determine their eligibility.

Non-Availability of English Language score

  • Students who have not taken the English proficiency exams will be conditionally admitted to the BIM program and the student must obtain the mandatory English proficiency scores in a maximum period of 2 semester; otherwise, they will not be able to enroll for any further semester.
  • These students will be allowed to register in up to 12 credits of selected BIM GE courses which are counted towards the undergraduate degree.

Low Maths score

  • Students with low Maths score ( not meeting the minimum required) will be conditionally admitted and be required to take the preparatory Maths course in the first semester and pass with a minimum of 50% ; otherwise, they will not be able to enroll for any further semester.
  • These students will be allowed to register in up to 12 credits of selected BIM GE courses which are counted towards the undergraduate degree.

The following documents are required to start the admission process:

  • Completed application form to be submitted to the campus or online.
  • Original UAE high school certificate or a certified/attested equivalent approved by the UAE Ministry of Education
  • Proof of English Proficiency, i.e. TOEFL (or equivalent) original score certificate
  • Copy of a valid passport and identity card
  • Four recent passport-size photographs (in colour) or in a JPEG format file
  • Receipt for the non-refundable admission fees as per the current fees structure

The Admissions Department will verify the authenticity of the documents and the eligibility of the applicant once all the documents are received.

*Eligible candidates will be invited for a personal interview with the Admissions Committee*

Practical information

Tuition fees at EM Normandie are paid per semester based on your subjects.

Once-Off Fees:

  • Admissions Fee – 15,00AED
  • Registration Fee – 12,00AED
  • Graduation Fee – 20,00AED
  • Alumni Membership – 20,00AED

Tuition Fees*:

  • BIM Year 1 – 96,000AED
  • BIM Year 2 – 96,000AED
  • BIM Year 3 – 96,000AED
  • 4-month internship – Complimentary (Year 3 Final Semester)
*Total Fees: – 288,000AED (32,000AED per semester) *Fees do not include visa, flights, accommodation or personal expenses in France related to the mandatory/optional mobility to France or abroad A variety of scholarships are offered to encourage students to develop academic strength, discipline, and a sense of community.

Know more about scholarships

Internships form an integral part of our study plan. The programme curriculum includes a mandatory internship module that must be completed to graduate with the BIM degree successfully.
  • A work placement with a minimum duration of two (2) months in the UAE at the end of Year 1
  • A work placement with a minimum duration of four (4) months in the UAE or abroad at the end of Year 3
All students are required to have a mandatory mobility to one of the French campuses in Year 2 fall semester (September to December). Students also have the option to have a mobility in Year 3 fall semester (September to December).

The following campuses offer the BIM programme*

Caen Campus

Caen is the ideal student city. With more than 35,000 students, it implements numerous initiatives for young people and thus guarantees you a privileged study environment.
Discover Caen Campus

Le Havre Campus

Located next to the coast, Le Havre offers an ideal living environment in the heart of a city that encourages cultural, sporting, and social activities. The high-tech campus welcomes students from all over the world in resolutely international-oriented courses.
Discover Le Havre Campus

Paris Campus

Paris is home to many of the French and world economy flagships, as well as a multitude of start-ups. It brings you all the benefits of this city’s economic and cultural effervescence!
Discover Paris Campus

* Option depends on subject availability and minimum number of participants

Dual Qualification Upon Graduation

Students may be eligible for a dual qualification if the required conditions are met.

Contact us



Student Recruitement Advisor

+971 56 681 6455

Download the brochure

Managing your data and your rights