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Master International Marketing and Business Development

Level

Master

Campus

Dubai

Language

English

Program Duration

1 year plus 4-month internship

Ranking

2nd among the best MSc programs in International Marketing category in France

Accreditations

CAA, EQUIS, AASCB, AMBA

Tuition fees

AED 118,000

Program index

Program overview

In an era where businesses are expanding globally, the Master of Science in International Marketing and Business Development at EM Normandie Business School offers the vital expertise to steer through these evolving markets. This program shapes individuals into adept navigators of international business, merging it with the latest in marketing practices.

Our graduates are foreseen as pioneers of global marketing and masterminds behind international ventures, fully equipped with insights into global markets. Through a curriculum encompassing international consumer trends, digital marketing nuances, and market entry strategies, students benefit from real-world case studies and hands-on projects, ensuring they’re prepared for the industry’s challenges.

Career Opportunities

Graduates of the program can look forward to the following career opportunities:

Employment Statistics

Net employment rate
0 %
In executive employment
0 %
On permanent contracts
0 %
Found a job before graduating
0 %
Found a job within 6 months
0 %

Program Structure

Core subjects:

Electives (Students are required to select 3 elective courses in year 1)

Admission

For Full admission, the applicant must satisfy the following:

  • The applicant for ILPM programs is a holder of a Bachelor’s degree in the area of logistics (BA, BSC, BIM in logistics, supply chain or port management) or Bachelors in Business or Management (BBA, BSC- Business and Management) with a minimum cumulative GPA of 3.0 on a scale of 4.0, or its equivalent.
  • The applicant achieved the minimum required score of proficiency test in English with a valid certificate as the following:
    • For Master’s programs taught in English, the applicant has achieved an EmSAT English with a minimum score of 1400 or its equivalent (Applicants for Master programs taught in English may be exempted from the English proficiency requirement only for students who undertook all their schooling (K-12) plus a Bachelor’s degree in English in a reference English-speaking country (e.g. UK, USA, Australia, New Zealand).
  • The applicant passed the interview before the Admission Committee to determine the suitability of the applicant for the College.

Subject to availability of seats, conditional admission may be granted if the applicant fulfills the above listed general conditions of full admission, but his/her CGPA is between 2.0 and 2.99, or if (the program is taught in English) his/her EmSAT English score is between 1250 and less than 1400 or its equivalent.

Practical Information

Once-Off Fees:

Program tuition fee is AED 118,000 with a complimentary internship. A variety of scholarships are offered to encourage students to develop academic strength, discipline, and a sense of community.

*VAT is not included on the above fees.

All students are required to complete an internship of minimum 4 weeks at the end of year 1. All internships are evaluated. Professional experience and other internships completed before entering the EM Normandie program may not under any circumstances be deemed to meet the requirements of the Internship Regulations.

Internship assessment grid is validated when a minimum mark of 10/20 has been awarded. In the event of a mark lower than 10/20, the internship is not validated.

Any EM Normandie student who has not fulfilled the above obligations with respect to internships will not be awarded the degree. Internship regulations are described hereunder.

Semester Duration Time in the Year Type of Internship Country CH
4 4 months minimum End of year 1 (Requirements: complete 33 credit hours) Internship of an operational nature in the field of logistics, port management, international trade or allied activities UAE or abroad 3 CH

Within the framework of exchange agreements signed by Ecole de Management de Normandie with the institutions concerned, students might choose to spend an academic study stay of 1 semester (September- December) in EM Normandie French campuses delivering the masters programs. Such exchanges imply that:

Advantages of the Master International Marketing and Business Development

This intensive Master’s program in International Marketing and Business Development is specifically designed for the evolving global market, highlighting advanced training in international management with a strong emphasis on areas like global marketing strategies, business development, and market penetration. The curriculum is meticulously crafted to combine deep academic insights with specialized professional skills, further enhanced by an international and multicultural lens. This educational approach is dedicated to developing essential competencies and a versatile mindset, vital for navigating the complexities of the rapidly changing global marketing and business landscape.

Situated in the vibrant city of Dubai, a pivotal center of global commerce, this program is hosted by the prestigious EM Normandie Business School. It is distinguished for its exceptional quality and commitment to the highest academic standards, offering students a globally recognized educational journey.

Enrollees of this master’s program will delve into a comprehensive curriculum that lays the groundwork for becoming trailblazers in international marketing and business development. The program encompasses key subjects such as international market analysis, digital marketing strategies, business growth tactics, and effective market entry strategies, equipping students to steer and innovate successfully in the international business arena.

Participating in this Master’s degree means students will enjoy a rich blend of theoretical knowledge and practical experience, bolstering their preparedness for leadership roles in international marketing and business development. This includes hands-on engagement with real-world marketing challenges and projects, significantly boosting their ability to lead and make impactful decisions in the dynamic world of global business.

Opting for the Master in International Marketing and Business Development at EM Normandie Business School in Dubai means selecting a program that perfectly blends academic thoroughness with real-world insights into the fields of international marketing and business growth. Our advanced educational techniques guarantee a rich and interactive learning experience for students, marked by:

  • Interactive pedagogy: Using real-life business cases, business games and collaborative projects to apply theoretical knowledge in practical contexts.
  • International immersion: Exchange opportunities with partner universities abroad and participation in international projects for a truly global outlook.
  • Genuine professionalization: Through internships, work-study programs and challenges, our students gain valuable experience and build a strong professional network, even before they graduate.

Accreditations

EQUIS, AACSB and AMBA accreditations are guarantees of quality, assuring students and employers that the school meets the highest standards in management education. This international recognition places EM Normandie among the world’s elite business schools, testifying to the excellence of its teaching, the relevance of its academic programs, and the quality of its faculty and student services.

These accreditations and membership demonstrate EM Normandie’s commitment to continuous improvement and the quality of the education it offers, preparing its students to become key players in the world of business and management. EM Normandie graduates benefit from exceptional recognition and enhancement of the value of their training on the job market, both in France and abroad.

National and International Rankings

EM Normandie is ranked among the top 90 European Business Schools by the Financial Times.

Its International Management Bachelor’s program ranks within the national top 10.

Developed according to criteria specific to each media outlet, these rankings judge the quality of teaching, internationalization, excellence of research and teaching staff, accreditations and distinctions, as well as the professional integration of graduates and their links with the entrepreneurial sector.

Admissions' Team

Anna TKACHENKO 

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