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Research

Our Research Principles

Research at EM Normandie abides by three strong principles:

Accordingly, it is incorporated within the framework of:

The outreach and academic attractiveness of research are deployed through scientific events organised or co-organised by lecturers/researchers.

EM-METIS

EM Normandie Business School Dubai Research Strategy

The EM Normandie Business School, Dubai Research Strategy (2022-2027) stems from the EM Normandie Business School Mission Statement and Strategic Goals. In terms of research, EM Normandie Business School’s Strategy states that “the research community (both internal and external to Dubai campus) will value EM Normandie Business School for:

Our Goal: Increase EM Normandie Business School Innovative Research

EM Normandie Business School’s Strategic Plan consists of 5 Goals. Goal 2 is focused on research and states the following:

‘Increase faculty, staff, and student innovative research works, focusing on improving the curricula, achieving national goals, and the impact of the economy at the national and international levels.’

This is achieved through two objectives, each of which consists of a set of actions.

Increase research support and recognition

Target research and development initiatives that impact the economy and employability in line with the national goals

Research Axes

In line with this focus, EM Normandie Business School has defined five research axes: 

Introduction

The logistics and port management research axe at EM Normandie Business School has been established to enhance the port management and logistics research carried out by our faculty and students associated with the Master in International Logistics and Port Management (ILPM) and Bachelor in International Management – Logistics programs. This centre aims to promote and assist entrepreneurship, innovation, and research in port management and logistics. 

Objectives 

Affiliated Researchers

Olivier FAURY

Associate Professor in Supply Chain Management, Logistics

Learn more about our programs related to this research area

Introduction

The Sustainable Cities Research Axe (SCRA) aims to promote interdisciplinary research initiatives that aid in developing sustainable cities towards a seamless, effective, secure, joyful, and sustainable living environment. 

With the aim of developing concepts and implementation plans for sustainable cities in the UAE and GCC nations, our objective is to bring together a diverse array of faculty researchers with established expertise in fields like telecommunication, the Internet of Things, sensor technology, transportation, energy, tourism, health informatics, urban planning, and environment. To achieve this, the SCRA will work with the local administration and business community to promote interdisciplinary study, instruction, and outreach. 

Objectives 

Affiliated Researchers

Sébastien BOURDIN

Professor in Economic Geography

Anu VIJ

Associate Professor of Management Strategy IMBD Master Programme Director

Rabeb BEN-ABDALLAH

Assistant Professor in Management
Mobility Programs Director Dubaï
Registrar Officer

Yasmine ESSAFI ZOUARI

Assistant Professor in Finance
Bachelor in International Management’
Program Director

Manojkrishnan CHAMPETTIL

Assistant Professor in Human Resources Internal Auditor

Introduction

The focus of this research axe spans various disciplinary areas, including artificial intelligence, in multiple areas of marketing, international business, strategic management, cross-cultural consumer behaviour, business development, digital marketing, e-commerce, and other vital sectors, including finance, banking, and real estate. This research axe has been established specifically to support and improve research carried out by our faculty and students associated with the Master in International Marketing and Business Development (IMBD) and Bachelor in International Management- Digital Business and Service industry, with a focus on the AI technology and its related applications in the field of marketing. Our objective is to channel ideas and insights from these disciplines to provide solutions that enhance academic knowledge and benefit the corporate world. 

Objectives 

Affiliated Researchers

Anu VIJ

Associate Professor of Management Strategy IMBD Master Programme Director

Julian HOFMANN

Professor in Marketing Head of Marketing Department

Learn more about our programs related to this research area

Introduction

This research axe has been specifically designed to support research by faculty members and students of the Master in International Marketing and Business Development (IMBD) program and Bachelor in International Management– Digital business and service industry. The focus of the axe is to enhance academic knowledge and provide corporate solutions in all areas of marketing, including digital marketing, sales, advertising, marketing research, service quality, product quality, and other related areas.

Objectives 

Affiliated Researchers

Anu VIJ

Associate Professor of Management Strategy IMBD Master Programme Director

Julian HOFMANN

Professor in Marketing Head of Marketing Department

Learn more about our programs related to this research area

Introduction

This research axe has been established as a general one to cover business and management research areas not included in the other research axes. The areas covered under this research axe include global economic and sector research.

Objectives 

Affiliated Researchers

Anu VIJ

Associate Professor of Management Strategy IMBD Master Programme Director

Sabri BOUBAKER

Vice President for Academic Affairs and Dean of Faculty and Research Full professor in Finance

Yasmine ESSAFI ZOUARI

Assistant Professor in Finance Bachelor in International Management’ Program Director

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