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Research Publications

Digital Finance and Financial Inclusion: An Empirical Analysis

Digital invoicing in the United Arab Emirates: A critical perspective

Saudi Arabia as a Foreign Direct InvestmentDestination in the GCC: Current Position, Future Prospects, and Policy Imperatives

Determinants of Foreign Direct Investment in the GCC: Evidence from the UAE’s Sustained Attractiveness

Leveraging Artificial Intelligence for Smart Destination Marketing: The Mediating Role of Data-Driven Consumer Insights on Tourist Satisfaction

The Role of Artificial Intelligence in Enhancing Personalized Tourism Marketing: The Mediating Effect of Consumer Engagement on Destination Choice in the UAE