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Research Publications

Cognitive Load and Algorithmic Literacy: Upskilling Gig Workers for Smart and Green Logistics Corridors

Impact of Tourist Phygital Experience on Tourist Visit Intention: Role of Parasocial Interaction

Unveiling the Impact of Nature-Based Tourism Marketing: A Phenomenological Analysis of Experiences and Emotional Engagement on Tourist Behaviour in the United Arab Emirates

Sales Pressure and Ethical Selling: Moral Reasoning Framework for Business and Marketing Decisions

Artificial Intelligence in Digital Marketing Strategies in the UAE: The Mediating Role of Predictive Analytics in Enhancing Customer Conversion

Prioritizing Solutions to Overcome Remanufacturing Barriers to Implement Circular Economy in the Indian Automobile Sector