EM Normandie Dubai’s BIM students recently participated in a highly informative guest lecture as part of their “Entrepreneurship in the Digital Era” course. The session featured Silvia Mogas, an award-winning marketer, CEO of BMBWeb3 Ventures, and a leading expert in Web3 and marketing strategy.
Ms. Mogas’s presentation, “Shaping the Future: Innovations Defining the Next Generation of Digital Enterprises (MARTECH): UAE vs Global Perspective,” provided students with a comprehensive overview of key topics including:
- The evolution of digital-native enterprises
- The role of AI in modern business
- Sustainability trends in Martech
- Real-world challenges faced by today’s enterprises
The session incorporated real-life video case studies and interactive discussions, creating a valuable learning experience for the students. EM Normandie Dubai extends its gratitude to Ms. Mogas for her significant contribution to the course.