A Corporate session was delivered by Mr Francois Jabbour in the class of Master’s in International Marketing and Business Development on the topic of “Challenges and risks in international markets- culture perspective”.
Mr Jabbour, in his capacity as Marketing Manager and Trade Marketer in the Luxury Fashion and Retail sector, shared his extensive experience in relationship management of Luxury brands and collaborative partnerships.
Responsible for end-to-end brand strategy in visual merchandising and driving revenue growth, he presented an extensive background and references of successful cultural adaptations of foreign luxury brands in the UAE and the rest of the world and and the pitfalls faced by firms that remained closed on the subject.
He also presented a sound strategic framework that would be interesting for the global marketers.