Career Opportunities
Graduates of the program can look forward to the following career opportunities:
- Product/Project Manager
- Sales Manager
- Export/Import Manager
- Subsidiary Manager
- International Brand Manager
- Marketing manager/Consultant
- Business Analyst
- Digital marketer
Employment Statistics
Program Structure
Semesters 1 to 3
Core subjects:
- International Marketing Management and International Market research techniques
- Multicultural Management and Cases in International marketing
- International operations management and Business negotiation
- Ecommerce, digital marketing and strategy and international development
- Brand and Services marketing and project management
- Research Methodology and Dissertation Outline
- Business Case competition 1+2
- Internship of 4 months at the end of year 1
- Final Dissertation
Electives (Students are required to select 3 elective courses in year 1)
- Critical issues in Management
- Cases in ethical and sustainable development
- Leading in multicultural environments
- Business strategy and performance
- Change Management and organizational Transformation
- Digitalization and corporate finance
- Digital disruption and industry 4.0
Admission
Full admission
For Full admission, the applicant must satisfy the following:
- The applicant for IMBD program is a holder of a Bachelor’s degree in the area of Business or Management (BBA, BSC- Business and Management) with a minimum cumulative GPA of 3.0 on a scale of 4.0, or its equivalent.Â
- The applicant achieved the minimum required score of proficiency test in English with a valid certificate as the following:
- For Master’s programs taught in English, the applicant has achieved an EmSAT English with a minimum score of 1400 or its equivalent (Applicants for Master programs taught in English may be exempted from the English proficiency requirement only for students who undertook all their schooling (K-12) plus a Bachelor’s degree in English in a reference English-speaking country (e.g. UK, USA, Australia, New Zealand).
- The applicant passed the interview before the Admission Committee to determine the suitability of the applicant for the College.
Conditional admission
Subject to availability of seats, conditional admission may be granted if the applicant fulfills the above listed general conditions of full admission, but his/her CGPA is between 2.0 and 2.99, or if (the program is taught in English) his/her EmSAT English score is between 1250 and less than 1400 or its equivalent.
Document checklist
- Completed application form
- Official university transcripts and graduation certificates attested by the appropriate authorities.
- Proof of application for an Equivalency Certificate obtained from the UAE Ministry of Education’s Higher Education Affairs Division for undergraduate degrees from universities outside the UAE
- A valid Certificate of proficiency test in English:
- For all Master programs taught in English: (English EmSAT) with a minimum score of 1400 or its equivalent, applicants for Master programs taught in English may be exempted from the English proficiency requirement only for those students who undertook all their schooling (K-12) plus a Bachelor’s degree in English in a reference English speaking country (e.g. UK, USA, Australia, New Zealand).
- Copy of a valid passport and identity card.
- Emirates ID (for UAE nationals and residents)
- CV and experience certificate
Practical Information
Tuition fees
Once-Off Fees:
- Admissions Fee – 1,500AED
- Registration Fee – 1,200AED
- Graduation Fee – 2,000AED
- Alumni Membership – 2,000AED
Program tuition fee is AED 118,000 with a complimentary internship. A variety of scholarships are offered to encourage students to develop academic strength, discipline, and a sense of community.
*VAT is not included on the above fees.
- EM Normandie in the UAE Foundation Scholarship
- EM Normandie in the UAE Excellence Scholarship
- Athletic scholarship
Scholarships
EM Normandie offers a variety of scholarships aimed at supporting students in their academic journey. These scholarships are designed to recognize academic excellence and assist with tuition fees based on specific criteria.
Postgraduate Scholarships:
EM Normandie Business School Foundation Scholarship
- 1 scholarship annually
- Value: 70% waiver on tuition fees
Eligibility Requirements
- Evidence of a minimum cumulative GPA of 3.5 on a scale of 4.0, or its equivalent in undergraduate program. In case of multiple students having more than 3.5 on a scale of 4.0, or its equivalent in undergraduate program the student with the highest grade will be eligible for the scholarship.
- EM Normandie in the UAE Foundation Scholarship will be applicable to the period the student is enrolled at EM Normandie in the UAE in full time status for the program in progress.
- Receipt of the scholarship is contingent upon the selection and formal approval from the scholarship committee.
EM Normandie Business School Excellence Scholarship
- 2 scholarships annually
- Value: 50% waiver on tuition fees
Eligibility Requirements
- Evidence of a minimum cumulative GPA of 3.2 on a scale of 4.0, or its equivalent in undergraduate program. In case of multiple students having more than 3.2 on a scale of 4.0, or its equivalent in undergraduate program the student with the highest grade will be eligible for the scholarship.
- The EM Normandie Excellence Scholarship will be applicable to the period the student is enrolled at EM Normandie in the UAE in full time status for the program in progress.
- Receipt of the scholarship is contingent upon the selection and formal approval from the scholarship committee.
Athletic Scholarship
- Value: 25% waiver on tuition fees for the continuing students per academic year.
Description and Eligibility Requirements
- This scholarship is awarded to students that demonstrate outstanding national and/or international sport achievements (either as coach, captain, or player).
- The applicant must provide evidence of a minimum cumulative GPA of 3.0 on a scale of 4.0, or its equivalent in undergraduate program.
Internships
All students are required to complete an internship of minimum 4 weeks at the end of year 1. All internships are evaluated. Professional experience and other internships completed before entering the EM Normandie program may not under any circumstances be deemed to meet the requirements of the Internship Regulations.
Internship assessment grid is validated when a minimum mark of 10/20 has been awarded. In the event of a mark lower than 10/20, the internship is not validated.
Any EM Normandie student who has not fulfilled the above obligations with respect to internships will not be awarded the degree. Internship regulations are described hereunder.
| Semester | Duration | Time in the Year | Type of Internship | Country | CH |
|---|---|---|---|---|---|
| 4 | 4 months minimum | End of year 1 (Requirements: complete 33 credit hours) | Internship of an operational nature in the field of logistics, port management, international trade or allied activities | UAE or abroad | 3 CH |
Student mobility
Within the framework of exchange agreements signed by Ecole de Management de Normandie with the institutions concerned, students might choose to spend an academic study stay of 1 semester (September- December) in EM Normandie French campuses delivering the masters programs. Such exchanges imply that:
- The study plan has been approved by EM Normandie business school, Dubai campus and the student has submitted a Learning Agreement for validation by the school.
- Study plan at EM NORMANDIE French campuses depends on the number of seats available and upon validation by the dean office
Advantages of the Master International Marketing and Business Development
What is a Master International Marketing and Business Development?
This intensive Master’s program in International Marketing and Business Development is specifically designed for the evolving global market, highlighting advanced training in international management with a strong emphasis on areas like global marketing strategies, business development, and market penetration. The curriculum is meticulously crafted to combine deep academic insights with specialized professional skills, further enhanced by an international and multicultural lens. This educational approach is dedicated to developing essential competencies and a versatile mindset, vital for navigating the complexities of the rapidly changing global marketing and business landscape.
Situated in the vibrant city of Dubai, a pivotal center of global commerce, this program is hosted by the prestigious EM Normandie Business School. It is distinguished for its exceptional quality and commitment to the highest academic standards, offering students a globally recognized educational journey.
Enrollees of this master’s program will delve into a comprehensive curriculum that lays the groundwork for becoming trailblazers in international marketing and business development. The program encompasses key subjects such as international market analysis, digital marketing strategies, business growth tactics, and effective market entry strategies, equipping students to steer and innovate successfully in the international business arena.
Participating in this Master’s degree means students will enjoy a rich blend of theoretical knowledge and practical experience, bolstering their preparedness for leadership roles in international marketing and business development. This includes hands-on engagement with real-world marketing challenges and projects, significantly boosting their ability to lead and make impactful decisions in the dynamic world of global business.
Why choose this Master program at EM Normandie Business School Dubai?
Opting for the Master in International Marketing and Business Development at EM Normandie Business School in Dubai means selecting a program that perfectly blends academic thoroughness with real-world insights into the fields of international marketing and business growth. Our advanced educational techniques guarantee a rich and interactive learning experience for students, marked by:
- Interactive pedagogy: Using real-life business cases, business games and collaborative projects to apply theoretical knowledge in practical contexts.
- International immersion: Exchange opportunities with partner universities abroad and participation in international projects for a truly global outlook.
- Genuine professionalization: Through internships, work-study programs and challenges, our students gain valuable experience and build a strong professional network, even before they graduate.
Accreditations
EQUIS, AACSB and AMBA accreditations are guarantees of quality, assuring students and employers that the school meets the highest standards in management education. This international recognition places EM Normandie among the world’s elite business schools, testifying to the excellence of its teaching, the relevance of its academic programs, and the quality of its faculty and student services.
These accreditations and membership demonstrate EM Normandie’s commitment to continuous improvement and the quality of the education it offers, preparing its students to become key players in the world of business and management. EM Normandie graduates benefit from exceptional recognition and enhancement of the value of their training on the job market, both in France and abroad.
National and International Rankings
EM Normandie is ranked among the top 90 European Business Schools by the Financial Times.
Its International Management Bachelor’s program ranks within the national top 10.
Developed according to criteria specific to each media outlet, these rankings judge the quality of teaching, internationalization, excellence of research and teaching staff, accreditations and distinctions, as well as the professional integration of graduates and their links with the entrepreneurial sector.
