We are thrilled to announce that Dr. Manoj has recently published an insightful article titled “A Study on Environmental Prosocial Attitudes to Green Consumption Values, Openness to Green Communication, and Its Relationship with Buying Behavior.” This significant work was co-authored with Dr. Arun Gopi, the Director of KMCT School of Business at APJ Abdul Kalam University (KTU), Kerala, India.
Published in Cogent Business & Management (Taylor & Francis) in 2025, Vol. 12, No. 1, 2443050, this article delves into the intricate relationship between consumer attitudes towards environmental sustainability and their buying behaviors.
This accomplishment not only showcases their dedication to advancing research in the fields of environmental sustainability and marketing but also positions them as thought leaders in addressing contemporary challenges in consumer behavior.
For those interested in exploring this research further, the article can be accessed through its DOI:Â 10.1080/23311975.2024.2443050.