Industry Expert Jean-Marc Gilg Engages IMBD Students in B2B Marketing Insights
Recently, Jean-Marc Gilg, the CEO of Advantage Group, conducted an enlightening session for the IMBD Master course titled “Brand and Service Marketing and International Project Management.” This session was a fantastic opportunity for students to delve into the intricacies of B2B relationships and the strategies that drive successful engagement between suppliers, retailers, and employees.
By engaging with an industry leader like Jean-Marc Gilg, IMBD students gained invaluable knowledge that will prepare them for future challenges in brand and service marketing, particularly in managing international projects.