EM Normandie Dubai recently hosted a captivating guest lecture by Priyanka Raman, E-Commerce Director at ENG Future Media, for Dr. Sunaina Kapoor‘s Consumer Behaviour course. Raman, a seasoned leader in growth and e-commerce strategy, delivered an insightful session on “Consumer Behaviour in the Digital World and Digital Marketing Regulations.”
Decoding Consumer Behaviour in the Digital Age
The lecture provided students with invaluable knowledge on the ever-evolving landscape of consumer behaviour. Key discussion points included:
- Drivers of Consumer Behaviour Change (2015-2025): Analyzing the significant shifts in consumer preferences and purchasing habits over the past decade and projecting future trends.
- New-age Consumer Shopping Styles and Strategies: Exploring the latest trends in online shopping, including the impact of social media and mobile commerce.
- Best Practices for Targeting and Digital Marketing Campaign Preparation: Gaining practical insights into effective digital marketing strategies for reaching target audiences.
- Practical Applications from Real-World Examples: Learning from Priyanka’s extensive experience with global brands like Mars, L’Oréal, and Ferrero, and how these companies adapt to changing consumer behaviors.
Industry Expertise Enhances Learning
Raman’s extensive experience brought a unique, industry-driven perspective to the classroom. Her real-world examples and case studies provided students with practical applications of theoretical concepts, enriching their understanding of consumer behaviour in the digital age. The interactive session fostered engaging discussions and provided students with valuable networking opportunities.
EM Normandie: A Hub for Industry Insights
This guest lecture underscores EM Normandie‘s commitment to providing students with a dynamic and relevant education. By inviting industry leaders like Priyanka Raman, EM Normandie ensures its students are equipped with the latest knowledge and skills needed to succeed in today’s competitive marketplace. The university’s dedication to practical learning and industry connections makes it a leading institution in business education.