Dr. Magali Jara, the Program Director for the IMBD Master’s program, organized the first Research Day at the EM Normandie Business School in Dubai.The IMBD students presented a high-level performance by efending in just 180 seconds their initial proposal for the dissertation. They exhibited great energy, creativity, and professionalism!
The topics were diverse and relevant, such as:
- The power of storytelling in pharmaceutical brand management: Building trust and business growth in Dubai.
- What differences in perception of luxury brands do we observe between consumers in the United Arab Emirates and those in Western markets (France, USA), and how can these differences guideattraction and loyalty strategies in physical stores?
- Sustainable Product Development in Food and Beverage: Practical Strategies and Impact on Business Performance.
- The determinants of successful brand identity building and emotional resonance in Dubai’smulticultural and highly competitive market, Fashion & Luxury Retail.
- Digital marketing in the cosmetics industry within Dubai’s international business context.
- The impact of digital marketing and community management strategies on the development ofpurpose-driven editorial brands.
- How do companies develop their business strategies in a highly competitive international environment such as Dubai? Real estate sector.
- Building Competitive Business Strategies in Dubai’s Financial Hub.
Special thanks to my guest speaker, Kahina Habes (Head of Marketing – Edge Well Company), and allexperts who joined and supported this scientific event.