Career Opportunities
Graduates of a BIM in Digital Business can expect to enter roles such as:
- Social Media & Marketing Manager
- Entrepreneur
- Data Analyst
- Digital Strategy and eCommerce Specialist
- Digital Business Manager
Employment Statistics
Program Structure
Year 1
- Business Ethics and Law
- Introduction to Finance
- Academic Writing
- French for Business
- Business Maths
- Elementary Statistics
- Accounting
- Consumer Behaviour
- Office Application
- Micro and Macroeconomics
- UAE Studies
- Islamic Studies
- Internship (in the UAE)
- Introduction to Arabic
Year 2
- International Marketing
- Project Management
- Business Data and Analytics
- Principles of Business Strategy
- Distribution Channels
- Financial Analysis
- Principles of Management
- Organisational Behaviour
- Market research
- MIS and Operations Management
- Management Control
- Strategic Marketing
- Business Negotiation
- Entrepreneurship in a Digital Ecosystem
Mandatory mobility to France in the fall semester
Year 3
- Dissertation Research Methods
- Marketing Management
- IoT and Blockchain
- International Finance
- Geopolitics and Multicultural Management
- Digital Marketing Applications
- Internet Law and Cybersecurity
- E-Commerce Operations
- Business Game
- Bachelor Thesis
- Banking and International Payments
- International Business Challenge
- Internship of 4 months (in the UAE or abroad)
Admission
Admission requirements
Regular admission
A minimum high school average and maths’ score as per table below
| Curriculum | High School Minimum Score | Math Minimum Score* | English Proficiency Requirements |
|---|---|---|---|
| UAE Al-Thanawiyya Al-Aama | 60% (Elite/Advanced Tracks), 70% (General) | Not Applicable | 80% in English or IELTS 5.0 or equivalent |
| American High School Diploma | Grade C (70% or 2.5/4.0) | Not Applicable | IELTS 5.0 or equivalent |
| British (GCE/IGCSE) | Advanced Level or Advanced Subsidiary Level certificate; Complete one approved Advanced Level subject or two approved Advanced Subsidiary Level subjects – with a minimum grade of E or better; GCSE/IGCSE certificate ○ Complete five approved GCSE or IGCSE subjects with a minimum grade of E or better ○ Arabic and Islamic Studies are not included in the approved subjectsSuccessfully completed 6 O level subjects with BTEC level 3 Diploma or Successfully completed 6 O level subjects with Certificate 3 accredited by National Qualification Authority (NQA) | Not Applicable | 80% in English or IELTS 5.0 or equivalent or Securing 80% in an internal placement test or passing an English remedial course (subject to securing a minimum of 50% in an internal placement test). |
| International Baccalaureate (IB) | Diploma: 6 subjects (3 HL), 24 points | Not Applicable | 80% in English or IELTS 5.0 or equivalent or Securing 80% in an internal placement test or passing an English remedial course (subject to securing a minimum of 50% in an internal placement test) |
| French Baccalaureate(France, Algeria, Lebanon, Morocco, and Tunisia) | 10 | Not Applicable | 80% in English or IELTS 5.0 or equivalent |
| CBSE/ICSE/State Boards (India) | 50% | Not Applicable | 80% in English or IELTS 5.0 or equivalent or Securing 80% in an internal placement test or passing an English remedial course (subject to securing a minimum of 50% in an internal placement test) |
| SABIS | 70% | Not Applicable | 80% in English or IELTS 5.0 or equivalent or Securing 80% in an internal placement test or passing an English remedial course (subject to securing a minimum of 50% in an internal placement test) |
| Pakistan Higher Secondary Certificate | 50% | Not Applicable | 80% in English or IELTS 5.0 or equivalent or Securing 80% in an internal placement test or passing an English remedial course (subject to securing a minimum of 50% in an internal placement test) |
| BangladeshHigher Secondary Certificate | GPA: 2.5/5.0 | Not Applicable | 80% in English or IELTS 5.0 or equivalent or Securing 80% in an internal placement test or passing an English remedial course (subject to securing a minimum of 50% in an internal placement test) |
| Chinese Senior High School | 60% | Not Applicable | 80% in English or IELTS 5.0 or equivalent |
| NigeriaWAEC & NECO | 7 subjects: C6+ | Not Applicable | 80% in English or IELTS 5.0 or equivalent or Securing 80% in an internal placement test or passing an English remedial course (subject to securing a minimum of 50% in an internal placement test) |
| Attestat (Russia, Kazakhstan, Kyrgyzstan, Turkmenistan, Uzbekistan, Tajikistan, Azerbaijan) | 3 out of 5 | Not Applicable | 80% in English or IELTS 5.0 or equivalent |
| Kenya Certificate of Secondary Education | 45% | Not Applicable | 80% in English or IELTS 5.0 or equivalent or Securing 80% in an internal placement test or passing an English remedial course (subject to securing a minimum of 50% in an internal placement test) |
*The admissions office may require additional documents or interventions depending on
the evaluation of the student with respect to English Proficiency.
English Proficiency Requirements
Students must meet one of the following:
- IELTS (Academic): Minimum score of 5.0
- TOEFL (Paper-Based): Minimum score of 500
- TOEFL (Internet-Based): Minimum score of 61
- TOEFL (Computer-Based): Minimum score of 173
- TOEIC: Minimum score of 750
- Cambridge English: Advanced – Minimum overall score
- PTE Academic: Minimum score of 41
- CEFR: B1
- Duolingo English Test: Minimum score of 90
Students who don’t have English proficiency requirements met at the start of the semester will be conditionally admitted for one semester and will be required to take the English preparatory course recommended based on the placement test. The students will be allowed to take maximum 2 General Education courses during the period of conditional admission. The conditional admission period may be extended by one semester based on the President’s approval.
Conditional admission
Non-Availability of English Language score
- Students who have not taken the English proficiency exams will be conditionally admitted to the BIM program and the student must obtain the mandatory English proficiency scores in a maximum period of 2 semester; otherwise, they will not be able to enroll for any further semester.
- These students will be allowed to register in up to 12 credits of selected BIM GE courses which are counted towards the undergraduate degree.
Low Maths score
- Students with low/no Math score ( not meeting the minimum required) will be conditionally admitted and be required to take the preparatory Math course in the first semester and pass with a minimum of 50% ; otherwise, they will not be able to enroll for any further semester.
- These students will be allowed to register in up to 12 credits of selected BIM GE courses which are counted towards the undergraduate degree.
Documents checklist
The following documents are required to start the admission process:
- Completed application form to be submitted to the campus or online.
- Original UAE high school certificate or a certified/attested equivalent approved by the UAE Ministry of Education
- Proof of English Proficiency, i.e. TOEFL (or equivalent) original score certificate
- Copy of a valid passport and identity card
- Four recent passport-size photographs (in colour) or in a JPEG format file
- Receipt for the non-refundable admission fees as per the current fees structure
The Admissions Department will verify the authenticity of the documents and the eligibility of the applicant once all the documents are received.
*Eligible candidates will be invited for a personal interview with the Admissions Committee*
Practical Information
Tuition fees
Tuition fees at EM Normandie are paid per semester based on your subjects.
Once-Off Fees:
- Admissions Fee – 1,500AED
- Registration Fee – 1,200AED
- Graduation Fee – 2,000AED
- Alumni Membership – 2,000AED
Tuition Fees*:
- BIM Year 1 – 70,000AED
- BIM Year 2 – 70,000AED
- BIM Year 3 – 70,000AED
*VAT is not included for the above-mentioned fees.
Key Advantages
- Installment plan offered
- Fees amount is fixed for the entire duration of the studies
- No extra fees required for international mobility
Scholarships
EM Normandie offers a variety of scholarships aimed at supporting students in their academic journey. These scholarships are designed to recognize academic excellence and assist with tuition fees based on specific criteria.
Undergraduate Scholarships:
EM Normandie Business School Foundation Scholarship
- 2 scholarships: 1 male and 1 female student
- Value: 70% waiver on tuition fees
Eligibility Requirements
- This scholarship is available to excellent candidates showing outstanding skills, based on CGPA score, regardless of the origin of their high schools.
- Evidence of a minimum grade of 90 percent on finishing examinations from secondary education for first year students and a Cumulative Grade Point Average (CPA) 3.80 for the continuing students. In case of multiple students having more than 90 percent on finishing examinations from secondary education the student with the highest grade ( 1 male and 1 female) will be eligible for the scholarship.
- Receipt of the scholarship is contingent upon the selection and formal approval from the Office of EM Normandie Business School President.
Ongoing Scholarship Maintenance Requirements
- Minimum Cumulative Grade Point Average (CGPA) of 3.80 at the end of the year
EM Normandie Business School Excellence Scholarship
- 5 scholarships annually
- Value: 50% waiver on tuition fees
Eligibility Requirements
- This scholarship is available to the top 5 public secondary school graduates from the UAE, based on CGPA score, who are newly admitted and join EM Normandie Business School in the fall/Spring semester.
- The applicant must have a minimum English Language Proficiency score of 800 in TOEIC or its equivalent.
- The applicant must provide evidence of a minimum grade of 80 percent on finishing examinations from secondary education for first year students and a Cumulative Grade Point Average (CGPA) 3.50 for the continuing students. In case of multiple students having more than 80 percent on finishing examinations from secondary education, the top 5 students would be considered eligible for the scholarship.
- Receipt of the scholarship is contingent upon the selection and formal approval from the Office of EM Normandie Business School President.
Ongoing Scholarship Maintenance Requirements
- Minimum Cumulative Grade Point Average (CGPA) of 3.50 at the end of the year
Academic Merit Scholarship
- A 90% scholarship is awarded each semester on full tuition fees to a current EM Normandie Business School student who achieves the most outstanding results (minimum 85%). This scholarship is available across the undergraduate and postgraduate programs offered at EM Normandie Business School .
Eligibility Requirements
- Receipt of the scholarship is contingent upon the selection and formal approval from the Office of EM Normandie Business School President.
Athletic Scholarship
- Value: 25% waiver on tuition fees for the continuing students per academic year.
Description and Eligibility Requirements
- This scholarship is awarded to students that demonstrate outstanding national and/or international sport achievements (either as coach, captain, or player).
- The applicant must provide evidence of a minimum grade of 70 percent on finishing examinations from secondary education for first year students and a Cumulative Grade Point Average (CPA) 2.80 for the continuing students
Ongoing Scholarship Maintenance Requirements
- Minimum Cumulative Grade Point Average (CGPA) of 2.80 at the end of the year
Internships
Internships form an integral part of our study plan. The programme curriculum includes a mandatory internship module that must be completed to graduate with the BIM degree successfully.
- A work placement with a minimum duration of two (2) months in the UAE at the end of Year 1
- A work placement with a minimum duration of four (4) months in the UAE or abroad at the end of Year 3
Student mobility
All students are required to have a mandatory mobility to one of the French campuses in Year 2 fall semester (September to December).
The following campuses offer the BIM program
* Option depends on subject availability and minimum number of participants
Double Recognition upon Graduation 🇦🇪 🇫🇷
Students on successful completion of all degree credit requirements and mobility requirements will be eligible for recognised degree from the Ministry of Education in the UAE + recognised degree from the Higher Education Ministry of France.
Advantages of the Bachelor International Management - Digital Business
What is a Bachelor International Management - Digital Business?
This unique three-year program offers specialized training in international management, with a strong focus on digital business. Through a curriculum that is both generalist and professionalizing, this Bachelor’s degree integrates a profound international and multicultural dimension, fostering the development of key skills and an ability to adapt that are essential in the dynamic digital business sector.
At the heart of EM Normandie Business School Dubai, this program enjoys official recognition, attesting to its quality and compliance with high standards.
Students acquire the essential, multi-disciplinary knowledge needed to excel as middle managers in the digital world, including economics, project management, finance, leadership and much more
Why choose this Bachelor program at EM Normandie Business School Dubai?
Opting for the Bachelor International Management – Digital Business at EM Normandie Business School Dubai means choosing a course that combines academic expertise with real-life exposure to the world of digital business. Thanks to our innovative pedagogical approach, our students benefit from an immersive learning experience, characterized by :
- Interactive pedagogy: Using real-life business cases, business games and collaborative projects to apply theoretical knowledge in practical contexts.
- International immersion: Exchange opportunities with partner universities abroad and participation in international projects for a truly global outlook.
- Genuine professionalization: Through internships, work-study programs and challenges, our students gain valuable experience and build a strong professional network, even before they graduate.
Accreditations
EQUIS, AACSB and AMBA accreditations are guarantees of quality, assuring students and employers that the school meets the highest standards in management education. This international recognition places EM Normandie among the world’s elite business schools, testifying to the excellence of its teaching, the relevance of its academic programs, and the quality of its faculty and student services.
These accreditations and membership demonstrate EM Normandie’s commitment to continuous improvement and the quality of the education it offers, preparing its students to become key players in the world of business and management. EM Normandie graduates benefit from exceptional recognition and enhancement of the value of their training on the job market, both in France and abroad.
National and International Rankings
EM Normandie is ranked among the top 90 European Business Schools by the Financial Times.
Its International Management Bachelor’s program ranks within the national top 10.
Developed according to criteria specific to each media outlet, these rankings judge the quality of teaching, internationalization, excellence of research and teaching staff, accreditations and distinctions, as well as the professional integration of graduates and their links with the entrepreneurial sector.
