AI is no longer experimental. It is already reshaping how organizations think, decide, and operate. Yet many companies remain stuck between pilots and real impact.
This roundtable focuses on one essential question: What must truly change inside organizations for AI to deliver measurable impact?
WHO THIS IS FOR
This conversation is for you if:
- You are exploring AI but struggling to move beyond pilots
- Your initiatives are not translating into real business value
- You are questioning what actually needs to change in your organization
WHAT THIS IS
Not another AI conference.
A focused, in-person conversation with operators — not commentators.
People who are:
- Driving AI in complex environments
- Facing real operational constraints
- Sharing what actually works
SPEAKERS
Mahmoud Abid
Emirates Airline
Rym Bachouche
CNTXT AI
Amine Mansour
Alshaya Group
Facilitated by
Kais Ben Ayed
CEO - Wevolve
This conversation is for you if:
- You are exploring AI but struggling to move beyond pilots
- Your initiatives are not translating into real business value
- You are questioning what actually needs to change in your organization
-
Mahmoud Abid
AI, data, and transformation leader at Emirates (formerly Amazon) -
Amine Mansour
Head of Analytics, Data Science & AI at Alshaya Group -
Rym Bachouche
VP Marketing & Communications at CNTXT AI | Oxford Saïd Business School
Each brings a distinct lens; scaling AI in complex enterprises, driving performance through data, and turning AI solutions into real adoption.
Together, they will explore:
- Why AI initiatives stall
- What leaders often underestimate
- How workflows and decision-making must evolve
- What it takes to move from experimentation to impact
This is not a technical session.
It is a strategic, experience-driven conversation for leaders and managers navigating real transformation.
If AI is on your roadmap, this discussion is for you.
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