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Research Publications

The Silver Lining of Brand Scandals: How Unexpected Events Can Lead to Positive Strategic Resilience

Role of Eco-Club in Fostering Environmental Sustainability Awareness Among School Students

A Study on Environmental Pro Social Attitude to green consumption values, openness to green communication & its relationship with buying behaviour

An AHP-weighted Gray Rational Analysis (GRA) approach for blockchain consensus protocol selection

Cognitive Load and Algorithmic Literacy: Upskilling Gig Workers for Smart and Green Logistics Corridors

Impact of Tourist Phygital Experience on Tourist Visit Intention: Role of Parasocial Interaction