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Research Publications

Unveiling the Impact of Nature-Based Tourism Marketing: A Phenomenological Analysis of Experiences and Emotional Engagement on Tourist Behaviour in the United Arab Emirates

Sales Pressure and Ethical Selling: Moral Reasoning Framework for Business and Marketing Decisions

Artificial Intelligence in Digital Marketing Strategies in the UAE: The Mediating Role of Predictive Analytics in Enhancing Customer Conversion

Prioritizing Solutions to Overcome Remanufacturing Barriers to Implement Circular Economy in the Indian Automobile Sector

Cash VS. Accrual Accounting for Freelancers: An Analysis from the UAE Corporate Tax Perspective

Ease of Doing Business in the Middle East: A Study from Investors’ Perspective